Boutique vs. Behemoths: Navigating NYC's Diverse Creative Agency Ecosystem
NYC offers every flavor of creative agency, from specialized 10-person shops to sprawling multinational networks. This comprehensive guide compares the unique advantages of each model through real campaign examples and insider perspectives. Learn when a boutique's nimble, specialized approach outshines a large agency's resources, and how to identify the perfect partner for your project scope and budget. Includes key questions to ask when evaluating agencies and red flags to watch for in NYC's competitive creative marketplace.