Email Deliverability – Best Practices.

To improve email deliverability, follow these best practices:

1. Maintain a consistent sending schedule: Send emails regularly, ideally one or two per week, to establish a predictable pattern for your subscribers

2. Use a reputable sending domain and IP address: Ensure that your sending domain and IP address have a good reputation to avoid being flagged as spam.

3. Avoid spam triggers: Refrain from using spammy language, excessive exclamation marks, or uppercase text. Keep your formatting simple and clean.

4. Obtain consent from recipients: Always obtain permission from recipients before sending them emails to ensure that your emails are welcomed and expected

5. Segment and personalize your emails: Segment your email list based on recipient interests and preferences, and personalize your emails accordingly. This increases relevance and engagement.

6. Monitor engagement and remove inactive leads: Regularly review your email list and remove dormant or inactive leads to maintain a high engagement rate and avoid spam filters