With effective use of hashtags on Instagram, there can be several very visible images and varied following. Firstly, you need to understand that the relevance of hashtags creates a class in your content that brings you users who are interested in those categories. Make sure you're using popular and trending, yet niche, specific to your content, for better engagement through research.
Begin with a set of 10 to 30 hashtags that best connect with your audience and your brand identity. You can seek out effective hashtags with Instagram's search function, Hashtagify or RiteTag. Combining broad hashtags like #travel with niche ones such as #backpacktravel helps you reach a broader audience while still connecting you with those specifically interested in your niche.
Keep track of your hashtag performance. Determine which tags encourage more engagement, and make relevant adjustments. Consider creating a branded, unique hashtag that will create a higher chance of encouragement for the production of user-generated content and, thus, create a community feel about your brand.
Posting consistently with the right hashtags improves discoverability. Quality content accompanied by good hashtags will attract organic followers who will not only like, comment on, and share your posts but will likewise engage your posts. Finally, connect with people who like and comment on your posts by liking, commenting, and following them as this enables the expansion of your community on Instagram. With these strategies above, you properly maximize the use of hashtags in reaching out and generating more followers on your Instagram page.