Pressure from Delivery Timelines and Targets
Truck drivers often face tight delivery deadlines from fleet owners or clients. Delays lead to wage cuts or penalties, pushing them to speed, skip breaks, or drive through fatigue. The pressure to meet unrealistic targets leads to risky decisions on the road. Companies must shift focus from "fastest delivery" to "safest delivery," rewarding compliance over speed. A cultural shift in logistics expectations can help reduce preventable tragedies.