Hybrid publishing is a blend between traditional and self-publishing. It allows authors to maintain more control over their work while also benefiting from professional services typically offered by traditional publishers. Here are the general procedures for hybrid publishing:
1. Manuscript Submission
Process: You submit your manuscript to a hybrid publisher for review. Unlike traditional publishers, most hybrid publishers do not reject manuscripts based on marketability alone. However, they ensure that the manuscript meets their quality standards.
2. Contract Agreement
Collaboration: You’ll enter into a contract that outlines the division of costs, responsibilities, and royalties. In hybrid publishing, the author often pays for part of the publishing services (such as editing, cover design, and marketing) but retains a higher percentage of royalties compared to traditional publishing.
3. Editing and Proofreading
Professional Editing: The hybrid publisher typically offers professional editing services to ensure your manuscript is polished. This can include developmental editing, copy editing, and proofreading.
4. Design and Formatting
Cover Design: A professional cover design is provided, often in consultation with the author to align with the book’s theme and target audience.
Formatting: Your manuscript will be formatted for both print and digital versions, ensuring it meets the standards for e-books and physical book printing.
5. Distribution
Wide Distribution: Hybrid publishers often ensure wide distribution through major platforms like Amazon, Barnes & Noble, and other online and brick-and-mortar retailers. Some even offer global distribution services.
6. Marketing and Promotion
Marketing Plans: Depending on the hybrid publisher, marketing services may be offered, including book launches, social media campaigns, press releases, and more. Often, authors are involved in their own promotion, but hybrid publishers provide support and guidance.