Social media marketing (SMM), refers to using social media networks to promote a company’s or a person’s products and/or services. Businesses can use social media marketing to reach new customers or interact with their existing customers. Social media marketing includes analytics tools specifically designed to allow marketers to track their success, such as “Pixel for Facebook”. Marketers can use social media to market content and get people to interact with it. Social networks often allow users to share detailed demographic, geographic and personal information. This allows marketers to target posts that resonate with their users.