Star Sports onboards content creators to spice up IPL 2024 | The Reelstars

Star Sports, the official broadcaster of the IPL 2024, is banking on India’s wellknown and upcoming content creators to add lustre to the cricketing lineup, heighten engagement with cricket fans and encourage hidden creator talent in the country to come to the fore.

Star Creator’s Network – marrying cricket with creators
A first-of-its-kind initiative in India has already been launched – the Star Creator’s Network – to bring together the cricketing universe with the world of content creators. It gives creators the opportunity to build content around themes and narratives relevant to #IPLonStar. On the other hand, the sports channel’s cricket coverage will benefit from the creativity and following of the selected creators.