The United States nicotine pouches market accounted for around USD 3.95 billion in 2024 and is expected to grow to around USD 49.54 billion by 2033 at a compound annual growth rate of 32.56% during the period from 2025 to 2033. The growth is fueled by the growing health awareness of consumers and the trend towards smoke-free products. Synthetic nicotine products introduction by large firms, including British American Tobacco's Velo Plus, is also fueling growth in the market.
The United States nicotine pouches market accounted for around USD 3.95 billion in 2024 and is expected to grow to around USD 49.54 billion by 2033 at a compound annual growth rate of 32.56% during the period from 2025 to 2033. The growth is fueled by the growing health awareness of consumers and the trend towards smoke-free products. Synthetic nicotine products introduction by large firms, including British American Tobacco's Velo Plus, is also fueling growth in the market.