Digital marketing has become one of the best tools for business development and growth in reaching people. Year by year internet users are increasing massively and we all know about it. Apart from statistics we can see people around us spending most of their hours every day with their mobile phones are very common and not just that, the impact of online presence of a brand can be seen very commonly in our lives too. Technical development in mobile industry has made it very easy for us to carry uncountable articles, websites and brands in our pocket. That is why digital marketing is making an impactful place within our lives these days because if you compare a TV commercial that is being played on a particular channel of a country with an ad running on facebook or youtube, we can safely say that the ad running online have more potential to reach more people at very less period of time.