XTIC Award 2024 For Innovation awarded to AR Rahman

Composer AR Rahman received 'XTIC Award 2024 For Innovation' instituted by Experiential Technology Innovation Center of IIT Madras Institute Of Eminence Center at IIT-Madras on 17.11.2024. XTIC at IIT Madras serves as a global research center for Virtual Reality (VR), Augmented Reality (AR) and Haptics. The center fosters a better collaboration between academia and industry.AR Rahman has produced, directed and composed music for Le Musk. Le Musk Film offers a great cinematic experience. This film combines movement and music. It is a 37 minute Virtual Reality Film. A bold and innovative attempt to demonstrate multisensory possibilities. The film offers an immersive cinematic experience. The film combines world music such as Jazz Music and Orchestral Music to provide a unique feature. This prestigious 'XTIC Award 2024 For Innovation' was presented to music composer AR Rahman by Professor Steven La Vallee and Professor Anna La Vallee on 17.11.2024 at IIT-Madras.