Let’s be honest with each other for a moment. The idea of traffic without backlinks terrifies a lot of people — and it should. Cold-emailing strangers, chasing guest-post opportunities on sites you’ve never heard of, and playing the waiting game for months on end? That’s not a strategy. That’s a chore.
But here’s the thing nobody talks about loudly enough: you don’t necessarily need backlinks to get meaningful traffic from Google in 2026.
The search landscape has shifted dramatically over the past two years. Google’s algorithms have become significantly smarter — they now prioritise user intent, content depth, topical relevance, and experience signals far more heavily than they once did. Meanwhile, the rise of AI Overviews, featured snippets, and Google’s push toward experience-based ranking (E-E-A-T) has opened entirely new doors for creators and businesses willing to put in the work on their own turf.