Demand Gen, Data & GTM Strategy: Surbhi Sharma on Building High-Impact Campaigns

Surbhi Sharma, Global Campaigns Lead at Thoughtworks, shares her journey leading global campaigns and ABM initiatives across regions. She dives into the art of balancing global consistency with regional relevance, aligning strategy with execution, and leveraging AI, data, and collaboration to drive demand, enhance personalization, and deliver high-impact marketing at scale.

Thanks for joining us, Surbhi! Could you walk us through your career path and what’s been key in your journey?

Hello, thank you; the pleasure is all mine!

I’m a growth-oriented marketing leader currently leading global campaigns at Thoughtworks. My role involves mentoring a talented team of campaign strategists, guiding the planning and execution of integrated marketing initiatives that directly contribute to our brand visibility and demand generation goals.

Over the years, I’ve had the privilege of working with leading B2B and B2C brands. This diverse experience has allowed me to seamlessly integrate best practices from both spheres. My core expertise has been around demand generation, campaign management, and digital marketing focus, but my innate curiosity has always led me to explore various other forms of marketing and continuously learn. I’m passionate about deeply understanding the ever-evolving nuances of consumer behavior and crafting strategies that enable organizations to forge stronger connections. Furthermore, I highly value and actively seek opportunities to mentor fellow marketing professionals, which in turn enriches my learning and growth.